Marketing e Analytics

Customers are demanding more from the companies they do business with. Delivering personalized, targeted customer experiences is now required across multiple channels and devices. These changes represent both a huge challenge and opportunity for businesses that must create experiences for, connect with, and convert prospects into customers. To accomplish this, it is critical to capture insights to more effectively refine those experiences at each moment of truth along the customer journey.
Complicating all of this is the pressure of today’s economic climate. Marketing organizations are now held closely accountable for ROI on Marketing spend, and many are not able to accurately measure success. To compete effectively in this new Digital Marketing landscape, organizations must be nimble, as strategies shift in response to highly fluid and changing consumer sentiment and competitive market conditions. Every element of your campaign must be designed to achieve a business purpose. Each element, as well, must be tracked, measured, and tuned based on those results.
Software tools have historically been as much of a hindrance as help here. With so many channels and so many unique touchpoints to manage, there has been an explosion of tools to manage each of these interactions. What at one time was a handful of experiences to manage for your customers is now dozens; spread across multiple web sites, mobile sites and apps, social channels, and more.
Let’s look at how Digital Marketers increasingly turn to Drupal-based Web Experience Management solutions leveraging a community driven, flexible, and open platform to deliver engaging content and campaigns with ease.
Drupal: Powering Transformational Digital Marketing on the Open Web - Solution Brief Download